So you are an event photographer searching for the best market places to portray your photography skills, right? If so then am sure that this article will open new doors and helps to boost your photography career to the peaks. The big mistake what most of the event photographers is that they do events to make money, don’t make anything and keep on shooting it anyways as they complain about it. If one is interested in event photography, he/she should understand that the more they get into event photography the more they should study where the money is coming from, what schools and teams buy, what type of events sell, what types of shots, etc.
“Be organized have a plan as to how you can speedily get your images in front of your perspective customer. The Internet and the web are a two edged sword it’s too convenient in some respects. It puts people on the fence they go home and the impulse to purchase goes away. They can come and see pictures all the time and never have to purchase. So you need a kicker – a coupon with an expiration date. This is something I have used with good effect in Photo Shelter. Event photography is about getting it done right, right away. Shoot what you know. Shoot it well, so that a customer can see the potential of the image without too much editing. Get it in front of the customer fast. Have a sales person able to encourage them to enjoy the process and buy a print. Get the print to them in a timely fashion, and ultimately make it enjoyable”, says Brent Eriksen, a California and Colorado-based equestrian photographer.
“Get plenty of ‘standard’ shots in, and early. The more photos you have of different people, the more sales you are likely to make. Taking a throw in by a player, in their stance or dribbling/running with the ball etc. Although not the most exciting images, this will give you the base to go on and take more risky hit or miss shots of high action and emotion with the confidence of knowing you have images to fall back on.”, says Nick Olive , a Berkshire, England-based sports and portrait photographer.
“Be friendly with everyone, and to use the old cliché ‘treating people how you want to be treated’. It can go a long way to stop and talk with a parent for a minute or two while shooting or just walking through the crowd. Surviving is that all needed even the business that you run loses money or breaks even. Many don’t look at it that way and think if they just keep plugging away they’ll get a big break, well sometimes you may have to make on your own.” says Mike Janes, a Freelance photographer based in Western New York.
